Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Logo and Colors

Consistency is key to strengthening brand identity — particularly when it comes to logo usage and creation. See below for additional information on specific OU logos. Please let your account manager know if you have any questions or if you’d like to request a logo. In addition, feel free to review the OU brand guidelines.

General rules:

  1. Official Oakland University Colors are Pantone 872 Metallic Gold, Black and White.
  2. Official Oakland University fonts are ITC Garamond and Helvetica.
  3. Any text that says Oakland University, OU, or Golden Grizzlies must be followed by a “TM”.
  4. Marks cannot be cropped, skewed, or altered in any fashion.
  5. Any item produced using official Oakland University marks or verbiage must be submitted through the Learfield licensing portal.
  6. Several marks have specific rules to them. For specific rules, please click on mark below.
Licensing and Logos
Grizz Head
Full color mark using pantone 872 metallic gold, black and white.The Grizz head cannot be combined with other logos or elements and requires an area of isolation surrounding it equal to the width of the nose.  The Grizz cannot be cropped, skewed, rotated, or altered in any fashion and requires a TM.Custom full color mark for dark backgrounds.
One color mark.  Can be produced in white, gold, or black.Custom one color mark for dark backgrounds.One color mark shown in reverse.

Little Grizz
The Little Grizz can only be used on youth merchandise.  Full color dark background version.The Little Grizz can only be used on youth merchandise. Full color white background version.

The Little Grizz can only be used on youth merchandise. One color, dark background version.

The Little Grizz can only be used on youth merchandise. One color, white background version.


Interlocking OU
The interlocking OU can be reproduced using all pantone 872 gold, white, or black and requires a “tm” next to it. This is the only approved interlocking OU.

Primary University marks
Primary University mark in black.Primary University mark in pantone 872 gold.Primary University mark in white.

Secondary University logos
Secondary University mark must be followed by a “TM” and in official colors.

Department, School or College Official Logos
interlocking O and U symbol, above text that reads "one line school or department name", above a horizontal line, above text that reads "Oakland University". the word "sample" repeating behind it.Interlocking O and U symbol, above text that reads "two line school or department name", above a horizontal line, above text that reads "Oakland University". The word "sample" repeating behind it.
Interlocking O and U symbol, above text that reads "Unit one line school or department name", above a horizontal line, above text that reads "Oakland University". Text "sample" repeating behind it.Interlocking O and U symbol, above text that reads "Unit two line school or department name", above a horizontal line, above text that reads "Oakland University". Text "sample" repeating behind it.

Division One Athletics
The Oakland “O” is reserved for division one athletics only.

OU seal
The Oakland University Seal can only be used on diplomas, official transcripts, formal documents of the OU Board and graduation keep sake items.

OUWB marks
Official OUWB logos can only be produced in these colors combinations using Pantone 872 gold, Pantone 293 C blue, black, or white. These marks require a “R” next to them.
Student Organizations

Per Oakland University policy, the more than 300 OU student organizations are considered external to the University. As such, the policies for student organizations are hereby congruent with the policies that apply to any other external organization to OU in regard to utilizing OU official marks. The following guidelines provide the allowable ways in which the student organizations may affiliate with the University.

Student groups are able to affiliate with Oakland University in so much as:

  • The student group identifies as a student-based organization not to be confused with a University department, program or initiative;
  • The student group identity conforms to the guidelines herein and does not infringe on Oakland University registered marks, athletic brand or intellectual property.
Logo Creation and Usage
Student groups are welcome to create their own logos or identifying marks.The following guidelines apply:
  • Student groups can design their own artwork, as long as it does not incorporate, utilize or alter official Oakland University logos including; the Stacked Oakland University, Interlocking OU, Sail, Athletic O, Little Grizz, or the Grizz Head.
  • Non-official marks such as paw prints or other distinguishing elements of a bear are acceptable as long as they are not incorporated into the OU official marks.

Student groups’ usage of official OU marks:

  • When creating internal marketing materials, no official OU marks should be used.
  • When external marketing materials are required, requests should go through the Office of Student Involvement and University Communications and Marketing.

Merchandise and Official OU Marks
Student groups are welcome to use official University marks on merchandise, provided:
  • They state their official affiliation with the University, for example, “Club Name at Oakland University” or “Student Organization.”
  • The official rules for using the official OU marks are followed (see below).

When student groups order merchandise, requirements are as follows:

  • University-approved vendors must be used when purchasing merchandise. All rules for each mark must be followed, Oakland University reserves the right to reject any design submission for any reason at any time.
  • Note: In addition to the below rules for each mark, on merchandise, the words/phrases “Oakland University”, “Golden Grizzlies”, and “OU” are considered trademarked items and require a small “TM” next to them at all times. Also, the words “Golden Grizzlies,” when used on merchandise, must always be used as is, plural, and with both words. For example, students cannot use Grizzlies, Grizzly, etc.

The rules for each official OU mark are as follows:

The Grizz Head:

  • The only color combinations that are acceptable are as follows:
    • 1 color mark using: black, white, or 872 metallic gold.
    • 3 color mark including: black, white, and 872 metallic gold.
  • Requires an area of isolation surrounding it equal to the width of the nose.
  • Cannot be altered, eschewed, changed, or added to in any way.
  • Cannot be cropped any smaller and must be shown in its entirety.
  • Requires a small “TM” next to it at all times.

The Interlocking OU:

  • Must be printed as a one-color mark, only using either black, white, or 872 metallic gold — no other color is acceptable.
  • Cannot be altered, eschewed, changed, or added to in anyway.
  • Cannot be cropped any smaller and must be shown in its entirety.
  • Requires a small “TM” next to it at all times.

The Stacked Oakland University:

  • Must be printed as a one-color mark, only using either black, white, or 872 metallic gold — no other color is acceptable.
  • Requires an area of isolation surrounding it equal to the height of the “O” in “Oakland University.”
  • Cannot be altered, eschewed, changed, or added to in anyway.
  • Cannot be cropped any smaller and must be shown in its entirety.
  • Requires a small “TM” next to it at all times.  

For additional merchandise information, please visit oakland.edu/ucm/services/merchandising.


Social Media Tips
Student organizations are welcome to create and maintain social media accounts.
  • Profile photos must follow logo guidelines.
  • Account names or descriptions should include OU/Oakland University in some way.
  • Links to organization's social accounts should be provided in the Grizzorgs portal.
  • Be responsive to mentions and messages and post at least once per week.
  • Request cross-promotion with OU's main social media accounts by:
    • Tagging oaklandu accounts in social posts o Using #ThisIsOU
    • Emailing information to social@oakland.edu
  • Make sure an adviser or your successors have access to the accounts once you graduate. Don't make them rebuild the audience.
For more information, visit oakland.edu/social.