Business Scholars practice skills, impress judges at case competition
The first OU Business Scholars case competition of the year challenged four Scholars teams to create and demonstrate a strategy detailing how Smoothpay can grow its mobile payment user base.
Each team was required to read and examine the case, then develop and present a business plan to a panel of judges, all within three hours. A question-and-answer session with the judges followed each 20-minute presentation.
The Grizz Bizz team -- comprised of Zareen Ali, marketing major, Melissa McDonald, finance major, Danny Namou, finance major, and Krystena Yancey, accounting major -- won the competition with a recommendation highlighting how Smoothpay could expand its market through the use of wifi. Each member of the winning team will receive a $350 tuition credit.
“Our discussions went smoothly and we took the advice given by the judging panel afterward... I am grateful for the feedback so we can always have room for improvement as a team," says Yancey.
The judges were impressed with the presentations and recommendations, calling out the Grizz Bizz team for its comprehensive plan to grow SmoothPay’s business.
“Judging the OU Business Scholars Case Competition allowed me to see the dedication to learning and the engagement the OU business students have,” says Lea Ammerman, executive vice president, member services, OU Credit Union. “They were actively involved in learning about their products and making the business decisions necessary to increase their product penetration in the market. Although they had limited time to work through the details of the case, they presented thorough business decisions that showcased their business knowledge.”
The OU Credit Union sponsored this competition. The next Scholars case competition takes place March 25, 11:45 a.m., 235 Elliott Hall.
Business Scholars is a selective program for Oakland business students who want to apply their classroom education to real life business situations and develop skills that can not always be taught in classroom.
Along with case competitions, the Business Scholars program offers students the opportunity to apply what they learn in the classroom in real-world business situations. The program also encourages students to practice teamwork, while working under pressure, develop leadership skills and practice presenting and public speaking.
To learn more about the Scholars program, visit oakland.edu/business/scholars.