A degree in this field gives students a comprehensive understanding of the concepts and techniques needed to plan and execute the conception, pricing, promotion and distribution of goods and services by creating exchanges that will satisfy individual and organization goals.

Covering topics such as marketing management, marketing research, sales management, advertising, international marketing and online marketing, this program equips graduates to be ready for careers in advertising, sales marketing, and product or brand managing.


This tool should only be used as a guide — remember to meet with your academic adviser, Career Services and/or faculty to determine appropriate career options.

  • My future career:

    Account Executive

  • My future career:

    Market Research Analyst

  • My future career:

    Marketing Manager

  • My future career:

    Purchasing Manager

  • My future career:

    Search Marketing Strategist

    • Career & Salary Information
    • Possible Career Options
    • Median Salary*
    • Education Needed
    • For More Information**

    * Median salary for the state of Michigan

    ** These professional organizations provide an excellent starting point for your research. There are many more resources available online.

    Additional Considerations

    Some careers may require additional education. See your academic adviser for more information.

    • Account Analyst
    • Associate Account Manager
    • Distribution Manager
    • Internet Marketing
    • Marketing Analyst
    • Marketing Coordinator
    • Sales/Sales Management
    • Socia Media Specialist