Macomb-OU Incubator
Velocity Collaboration Center
6633 Eighteen Mile Road
Sterling Heights, MI 48314
(586) 884-9320
Fax: (586) 884-9331
Hours: M-F, 8 a.m. - 5 p.m.

Beeline to Commercialization

Beeline to Commercialization

Mac-OU Inc's Beeline to Commercialization program is a customizable entrepreneurial support program with a wide array of options designed to meet each client's separate needs. Between two points, the fastest path is called the 'beeline.' Mac-OU Inc provides carefully selected tools and resources to assist client companies in reaching their strategic, pre-determined milestones on their paths to commercialization.

Client companies have the opportunity to rent office space and choose the best path to fit their needs from the suite of services within the Beeline to Commercialization program, including Business Advisory Boards or Mentors, capital assistance, Experts-in-Residence, and Pitch Prep assessments. Clients also benefit from numerous networking opportunities, business development programming and seminars, access to defense-contracting resources, and more.

Apply to Mac-OU Inc's Beeline to Commercialization Program

Small Business Spotlight featuring
Coupon Wallet, Splash360, and Mobile Data Holdings.
Video provided courtesy of the City of Sterling Heights.

Baseline
Assessments
Upon submission of a client inquiry form, a Mac-OU Inc staff member will contact the potential client to evaluate his/her company stage and needs. This conversation is meant as a mutual determining factor, as Mac-OU Inc should be the best fit for the client and vice versa. If determined to be a good fit, the potential client meets in a more formal setting with the commercialization strategist. Mac-OU Inc’s Beeline to Commercialization program is entirely customizable to meet the exact needs of the client company, so the best path to success is determined by both parties.

NASA’s Veggie Experiment Featuring Microcide’s Pro-San
On the International Space Station, the National Aeronautics and Space Administration (NASA) is completing the "Veggie Experiment" in an effort to supply fresh vegetables for astronaut consumption in space. This experiment is in preparation for the Mars Space Mission. Mac-OU Inc client company Microcide has a contract with NASA to provide safe, non-toxic, sanitizing PRO-SAN wipes for disinfecting the fresh produce.
Business
Advisory
Boards

Each client company will be evaluated to determine if a BAB is the optimum method for growth assistance. BAB's typically consist of three to eight volunteers and one chairperson, depending on the client's needs. Once the client's needs are assessed and identified, our staff contacts volunteers to create a dedicated BAB that meets on a consistent basis. Typically, a BAB lasts for a two to three year period, although shorter durations often occur depending on the situation surrounding a specific client company.

BAB volunteers' primary responsibilities include attending three to four meetings per year, either on-site or via teleconferencing, which adhere to specific agenda topics and last for approximately two hours; signing a non-disclosure agreement to protect proprietary and confidential information; counseling in areas of expertise and providing relevant and constructive advice and recommendations to the client company; assisting in connecting the client company to key resources within the region and community; and coordinating feedback and recommendations with the BAB Chair or Mac-OU Inc staff.

Business Advisory Board Volunteers
  • Mac-OU Inc’s Business Advisory Boards are made possible by the dozens of volunteers dedicated to assisting the small business community of Southeast Michigan. Volunteers consist of well-rounded senior executives from a broad section of industries, with the expertise needed to assist a client company in identifying and addressing specific business issues and opportunities. These subject-matter-experts in their respective fields are selected for service needs based on each client company focus, objectives and plans for growth. Volunteers provide advice and counsel; they have no direct fiduciary, management, governance or financial responsibility for a client company.
  • Volunteers have the opportunity to network with other senior executives, influence the successful growth of a startup or small company, and help in increasing employment in the local economy. Michigan’s success is based on the jobs created as small companies expand and grow into larger businesses. Numerous comments from previous and current volunteers attest to the personal satisfaction they have realized in giving back to the community.
  • To become a Business Advisory Board volunteer, contact the Macomb-OU Incubator for an application at (586) 884-9320 or macinc@oakland.edu.
Business
Advisory
Mentors

For client companies needing one-on-one assistance, there is the option to select a Business Advisory Mentor. This strategically-selected volunteer will provide consistent mentoring over a three-month period, working with the client company to establish and review milestones.

Business Advisory Mentor Volunteers
  • Mac-OU Inc's Business Advisory Mentors are made possible by the dozens of volunteers dedicated to assisting the small business community of Southeast Michigan. Volunteers consist of well-rounded senior executives from a broad section of industries, with the expertise needed to assist a client company in identifying and addressing specific business issues and opportunities. These subject-matter-experts in their respective fields are selected for service needs based on each client company focus, objectives and plans for growth. Volunteers provide advice and counsel; they have no direct fiduciary, management, governance or financial responsibility for a client company.
  • Volunteers have the opportunity to network with other senior executives, influence the successful growth of a startup or small company, and help in increasing employment in the local economy. Michigan’s success is based on the jobs created as small companies expand and grow into larger businesses. Numerous comments from previous and current volunteers attest to the personal satisfaction they have realized in giving back to the community.
  • To become a Business Advisory Mentor volunteer, contact the Macomb-OU Incubator for an application at (586) 884-9320 or macinc@oakland.edu.
Experts-
in-
Residence
The Experts-in-Residence (EIR) program at the Macomb-OU Incubator supports incubator clients with free services and consultation. Clients benefit collaboratively from 16 hours of free consultation per month from each EIR, as well as from additional discounts if further engagements are required. EIR's are strategically selected with expertise that is highly needed by the entrepreneurial community.

For more information on the Mac-OU Inc EIR program, please inquire at macINC@oakland.edu or (586) 884-9320.

Accounting: Accutrak Consulting & Accounting Services

Shaniece Bennett, MBA, CShaniece BennettPA, is the founder of Accutrak Services, a Michigan-based accounting and tax services firm. She combines her 15 years of professional expertise with charisma while helping others achieve business, financial, and personal goals. She is noted for her personal approach by going beyond the numbers to add additional value. Her areas of expertise include individual and small business taxation, accounting, payroll, full-cycle cost control, budgeting and forecasting, and administration.

Prior to founding Accutrak Services, Shaniece spent nearly seven years at Chrysler where she worked in accounting and finance, in addition to time at General Motors and DTE Energy. She has developed and managed budgets in excess of $70 million, prepared and secured capital appropriation requests exceeding $9 million, and maintained records for capital assets exceeding $320 million.

Shaniece graduated with honors from Wayne State University (Bachelor in Finance) and Walsh College (MBA) and is licensed in the State of Michigan as a Certified Public Accountant. She is a Certified QuickBooks Pro Advisor and has taught accounting, financial management and economic courses to future business professionals as an adjunct instructor.

Schedule: Thursdays, 11 a.m. - 2 p.m.
Contact: Shaniece Bennett: SBennett@Accutrak.biz, (586) 840-6494 x101


Government & Homeland Security: Paul Barnard

With a cpaulbarnardombined 40 years of government and corporate security experience, Paul most recently served as the Command Security Officer for the U.S. Army TACOM LCMC. He had oversight on numerous security programs including Information Security, Operations Security, Industrial Security, Personnel Security, Technology & Program Protection, Foreign Disclosure, customized support to PEO ground combat weapons systems and tactical vehicle programs, and TARDEC Research & Development efforts. He maintains contacts with governmental agencies and private organizations. Paul’s many certifications include Certified Protection Professional (CPP) through ASIS International and Certified Information Security Manager (CISM) through ISACA. He is also an adjunct Associate Professor for Madonna University in the Criminal Justice and Emergency Management degree programs, and adjunct Professor for Macomb Community College in the Public Service Institute. Paul can provide insight, assistance, and mentorship with numerous security concerns and governmental regulatory requirements.

Schedule: Fridays, 9 a.m. - 12 p.m.
Contact: Paul Barnard: pdbcpp@outlook.com


Legal: Butzel Long

Laura JohnsonBeth GotthelfSince our inception, we have played a prominent role in the development and growth of many industries in Michigan. Our firm has over 3,000 geographically diverse clients that are active in national and international markets. These clients come from many sectors, including advertising, automotive, banking and financial services, construction, energy, healthy care, insurance, manufacturing, media, pharmaceuticals, professional services, publishing, real estate, retail and wholesale distribution, technology, transportation, and utilities.Founded in 1854, Butzel Long is one of the oldest firms in the Midwest United States and has offices in Michigan, New York, Washington, D.C., and alliance offices in Mexico and China.

Schedule: By Appointment Only
Contact: Beth Gotthelf (L): gotthelf@butzel.com(248) 258-1303; Laura Johnson (R): johnson@butzel.com(248) 593-3014


Organization Development: Steve Czerniak

Steve CzerniakSteve Czerniak retired after a successful career that culminated in fifteen years of experience as an internal consultant for organization development and change. In addition to Mac-OU Inc, he also volunteers at the Troy Historic Village and Troy Historical Society; and SCORE. Steve has a broad range of experience and accomplishment in areas including: design engineering, test engineering, systems engineering, proposal management, project management, program management, operations management, strategic management, organization change management, organization development, employee development, and internal communications.

Schedule: Wednesdays, 9 a.m. - 12 p.m.
Contact: Steve Czerniak: steveczk@icloud.com, (248) 619-4870


Human Resources: El Shaddai Consulting

Felicia HarrisWe have over 30 years’ experience providing human resource services that drive business. Our dedicated team will handle all the human resource tasks that you should not be doing and simplify the human resource tasks you should be doing. We work with businesses and organizations of all sizes and industries. Therefore, it does not matter if you have 1 employee or thousands of employees, we’ve designed a suite of human resource tools and services that provide expert solutions to talent management. Our goal is to free up your time so that you can do the things that make your business or organization a success.

Schedule: Wednesdays, 10 a.m. - 2 p.m.
Contact: Felicia Harris: ELSC@ElShaddaiConsulting.net, (586) 461-1400


Marketing: Hunch Free

Jimmy GwizdalaDriven by data. Powered by people.

Hunch Free is a full scale digital marketing agency located in Mount Clemens, MI. Founded in 2007 by Jimmy Gwizdala, our mission is to empower our clients with the technology and data they need to succeed in an increasingly digital world.

We are more than just a digital marketing agency, we use data science and creativity to solve complex business problems. We have a proven track record of identifying the correct audience, determining their key motivators, and then crafting a message that resonates with them to improve conversions and increase revenue.

Schedule: Mondays, 1:30 p.m. - 4:30 p.m.
Contact: Jimmy Gwizdala: Jimmy@HunchFree.com, (586) 246-6356


Technology Validation: Salim Momin

Salim MominSalim is an experienced executive with a strong understanding of the global electronics/semiconductor market and ecosystem, combined with a proven track record in P&L/operations management, development of new products and services, strategic marketing and business development. With strong technical knowledge of automotive electronics and Systems Engineering, Salim has a wide global network of industry contacts at all levels—both at the OEM and the suppliers. Adept at creating vision, developing strategies and executing effective action plans, Salim has a successful track record in taking on challenging problems and creating solutions. He has led design teams which created a range of products: silicon chips, automotive control units, software products, systems level design tools and IOT solutions. He is a respected professional with outstanding communication, negotiation and team-building skills, with the ability to build and maintain relationships at the senior levels.

Salim is entrepreneurial and innovative, having started three new businesses at Freescale Semiconductors Inc. and is the holder/co-holder of several patents. In August 2009, he started his own consulting business and has spent the last five years working with technology startups in various fields: automotive diagnostics, massively paralleled image processing, MEMS packaging, Power Conversion, IOT, Big Data and factory automation. He is currently on the Business Advisory Board for several companies at the Macomb-OU INCubator.

Salim is an active Charter Member of the Detroit TiE chapter, TiE Angels Group and volunteers his time coaching high school students participating in  the TiE Young Entrepreneurs (TYE ) Program. He is an avid golfer and loves cooking.

Schedule: By Appointment Only
Contact: Salim Momin: salimm1036@gmail.com, (248) 982-5420


Defense: Jim Ruma

With 40 years of industry experience, JimRumaJim most recently served as General Dynamic Land Systems (GDLS) of Sterling Heights Vice President of Engineering Programs and Project Management and as a board member, and past President, of the Michigan National Defense Industrial Association (NDIA) Michigan chapter. He also interfaces with local companies associated with the NDIA and government defense agencies. Overall, Jim will add value to Mac-OU INC clients who wish to break the barrier into large industrial parks, municipalities and government agencies, as he is well connected with TACOM, TARDEC and GDLS.

Schedule: Fridays, 9 a.m. - 12 p.m.
Contact: Jim Ruma: sparkgap@comcast.net, (586) 904-1932


Information Security: Peter Starceski

Peter StarceskiPeter Starceski is a Certified Information Security Systems Professional (CISSP) with more than 18 years of information security experience and 32 years of information technology experience across many different industries including manufacturing, healthcare, warehousing, energy, technology, financial, insurance and utilities. He is dedicated to the success and satisfaction of customer organizations and driving continuous business and program improvements in information security and technology. Peter has experience with information security solutions including threat protection, information protection, managed security services (MSS) and cyber-security intelligence services. He has maintained a track record of excellence by going above and beyond to provide goal-oriented solutions to business challenges.

Schedule: By Appointment Only
Contact: Peter Starceski: p_starceski@yahoo.com


Real Estate: Jordan Howard
Jordan HowardJordan Howard of Howard Realty Group has been in the real-estate business  for seven years. He holds a Bachelor's degree in Finance from the Eli Broad  Business School at Michigan State University and is an officially-licensed  real-estate salesperson in Michigan. Jordan enjoys meeting new people and  building relationships.

Howard Realty Group (HRG) is a full commercial real-estate company located  in Clinton Township, MI, doing business all over Michigan and Ohio. HRG  represents buyers, sellers, landlords and tenants and manages commercial  properties. Currently, HRG manages more than one million square feet and  more than 200 tenants. HRG also specializes in finding investment properties  for clients and helping to arrange financing. With their large business  portfolio, HRG has developed relationships with many local businesses and  brokers who help them find the best properties, tenants, financing options,  and so on for clients.

Schedule: By Appointment Only
Contact: Jordan Howard: jordanhowardhrg@gmail.com (586) 924-6040
Pitch
Prep
Assessments

All small businesses need to deliver presentations, whether it is to a potential client, an investor, a banker or for one of Michigan’s many competitions. Pitch Prep provides a safe and comfortable environment in which to practice presentations prior to the big day, by assisting clients with delivering crisp and succinct presentations with confidence. Business Advisory Board/Mentor volunteers, Experts-in-Residence and Mac-OU Inc staff members are present to provide guidance and suggestions for improvement.

Capital
Assistance

The Macomb-OU Incubator has assisted client companies in garnering over $50 million in follow-on funding to accelerate their businesses in the commercialization process. Mac-OU Inc assists businesses in determining the proper route of capital assistance, with guidance on properly positioning one’s company to be qualified for one or more of the following: private funding, including private equity, the angel network, and venture capital, and/or public funding, including grants, pre-seed, micro-loans and venture match.