Videography

Your UCM account manager helps facilitate the best options for each video need, ranging from events, marketing and informational visions. Please reach out if you have any questions about an impending project; to encourage these conversations, these are a few questions that account managers will prioritize when helping you plan:

• What is the goal of your video? (archive an event, offer instructional information, market a specific program or event, etc.)
• Is video the best option for your goals? Have you considered all UCM’s marketing opportunities, including photography, social media graphics, Axis TV graphics, graphics for local publications, fliers, posters, brochures, mailing items, etc.? Review UCM’s wide variety of materials, and feel free to contact your account manager if you have any questions about these opportunities as well.
• How do you plan to distribute your video? (house it on the website or Youtube, via an Emma email, via organic social media, a paid social media campaign or possibly a combination)
• Do you have a subject in mind? (a specific student, staff or faculty member that will be the focus)
• How long would you like the video to be? (Shorter segments are best for social media, while a video on the website could be around 1-2 minutes.)
• Do you have a budget in mind for the video or its distribution (possible paid social media options)?
• Do you have a firm deadline?

Thank you for considering this communication and marketing opportunity! After reviewing these points, please contact your account manager to help determine the next best steps for your goals.