Department of Writing and Rhetoric

O'Dowd Hall, Room 378
586 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-2746
fax: (248) 370-2748

 headshot of Elizabeth Allan

Elizabeth (Betsy) Allan
Director of the Professional and Digital Writing Major
Department of Writing and Rhetoric
381 O'Dowd Hall
(248) 370-2750

B.A. in Professional and Digital Writing

Welcome to the major in
Professional and Digital Writing! 

Please watch the video below for a glimpse into the Writing & Rhetoric major and Writing minor.

Oakland University’s Bachelor of Arts in Professional and Digital Writing program has earned a Writing Program Certificate of Excellence from the Conference on College Composition and Communication (CCCC), the national organization for collegiate writing programs. 

OU’s program was one of only two undergraduate writing majors to gain such recognition in 2015. Established in 2004, the award honors a small number of writing programs annually, based on a wide range of criteria tied to program quality for faculty and students.

The professional and digital writing major is designed to address the evolving nature of persuasion and written communication in the 21st century, with an emphasis on pre-professional preparation, digital media technologies, and civic engagement.

Through course work and internship opportunities, the major professional and digital writing prepares students for work as professional writers, technical writers, editors, digital media composers, social media coordinators, and educators in a variety of public, private and educational settings. The professional and digital writing major also provides students with a study of rhetorical principles and effective written communication, preparing them for advanced study in graduate school, law school, and medical school.

The professional and digital writing major also pairs well with other majors; thus undergraduates pursuing professional degrees in business, engineering, health sciences, and human resource development may benefit from a dual major in professional and digital writing. Students interested in majors like studio art, graphic design, journalism, communication, and creative writing will find that the professional and digital writing major provides them with additional skill sets, knowledge, and experiences in preparation for careers in those fields. And the inherently interdisciplinary study of professional and digital writing complements both the Bachelor of Arts in Integrative Studies and the Bachelor of Arts in Liberal Studies.

Courses in professional writing, writing for digital media and writing studies are available, and course options include creative non-fiction, business writing, scientific writing, rhetoric, technical writing, legal writing, grant writing, writing for human resource development, website design, digital storytelling, and podcasting. 

Course Descriptions are available online.

For additional information about our major in professional and digital writing or about the writing minor, please contact our department's director of the major, Dr. Elizabeth Allan. If you wish to major in professional and digital writing, fill out a change of major form and go over the plan of study with Dr. Allan. 


WRT 4998 is designed as the capstone experience for writing and rhetoric majors. Ideally, students will enroll in the course during their final semester at OU, but exceptions are made based on need and opportunity. Given the diverse nature of the field and the professional opportunities available to WRT graduates, the capstone experience can take many forms, each being tailored to the individual student's needs, interests, etc. 


Students must be of junior or senior standing and receive permission of the instructor to enroll in the class. The expectation is that students looking to enroll in the course will have completed at minimum the core requirements and the gateway requirement for their intended track.

Course Description

Internships provide students with the opportunity to make connections between their academic work and the professional world, while receiving course credit. WRT 4998 is a four-credit course requiring at least 12 weeks and 150 hours of work over the course of a 15 week semester. For most organizations, this is the minimum commitment required of an intern. Some require a longer commitment, especially if it is a paid position. Internships are never retroactively approved, and should be a new experience for the student.

Theses provide students with the opportunity to expand their academic knowledge of the field and to develop their research capabilities through a guided scholarly/intellectual project. Each project is developed in coordination with a faculty mentor within the department of Writing and Rhetoric. The mentor and the internship coordinator (if they are different faculty members) will work closely with the student on the development and execution of the project.