Laura Hall

Special Lecturer in Graphic Design
314 West Wilson Hall
248-370-3603
[email protected]

Education
MFA Design, Cranbrook Academy of Art
BA Painting, Oakland University

Major Fields
Graphic Design, Typography, Brand/Identity Development

Courses Taught
SA 130 Intro to Graphic Design for non-majors
DES 130 Foundations of Graphic Design
DES 350 Graphic Design II
DES 480 Graphic Design III

DESIGN EXPERIENCE
Brand Identity Development • Print Graphics for Press Kits, Identity Suites, Brochures/Catalogs, Invitations, Ads, Posters Typography • Books • Environmental/ Exhibit Graphics • Donor Recognition • Website Design • Signage 

MARKET SECTORS SERVED
Architectural, Automotive, Educational & Cultural, Health Care, Hospitality, Legal, Manufacturing, Nonprofit, Professional Services, Retail, Utilities 

WORK
FREELANCE 2007 – Present

Birmingham Bloomfield Art Center Program Guide: A Quarterly Publication

Pro bono graphic design / Birmingham Bloomfield Art Center: Ruth Adler Schnee Exhibition—Show the Colors [ A hand-made artist’s CV Gallery Book for RAS and exhibition labels for textile-art panels ]

Authored, designed; self published: A Muse — Thoughts on the Word Go. 

FORD & EARL ASSOCIATES, INC. Interiors Graphics Signage Exhibits Troy MI 2000 – 2008

Redefined F&E’s brand image. Represented F&E as lead consultant for American Silk Mills’ textile designers regarding development of the Walter Buhl Ford II Homage Textile Collection—WBF2, introduced by Architex International at the Chicago NeoCon World Trade Fair 2008.

ICONIX INC. Design Communications Auburn Hills MI 1997 – 2000

Successfully interpreted and defined Cadillac’s ‘Art & Science’ brand vision with design and art direction of the Evoq Concept Car press kit for the Pebble Beach Auto Show. This threshold kit garnered an invitation to the CEO’s office, helped secure the Cadillac account, and provided leverage to establish accounts with all GM brands.

DTE ENERGY Design Resources Detroit MI 1995 – 1997

Lead designer of task team selected to create corporate art for executive lobby.

R.L. POLK, INC. Corporate Communications Taylor MI 1991 – 1995

Initiated the computerization of the department. Conducted a newsletter seminar for Polk’s corporate editors. 

CHRYSLER CORPORATION Graphic Services Highland Park MI 1984 – 1991

Art directed an interactive computer demo promoting UNIX software developed by Chrysler.

HONORS

2007 Award of Merit — AIGA Detroit Design Re:View.07 — Ford & Earl Associates Holiday Card, The Days of Winter 

2003 Award of Merit — AIGA Detroit Design Re:View.02 — Ford & Earl Associates Holiday Card, The Winter Garden 

2002 Selected for publication in American Graphic Design Awards — Cranbrook Educational Community Annual Report; Ford & Earl Associates Holiday Card 

2002 Honorable Mention — The Scarab Club Annual Advertising Exhibition — Society of Manufacturing Engineers Poster Art 

2000 Silver Caddy/Print Category — Detroit Caddy Awards — Cadillac Motor Division of General Motors Tribute Book

1992 World Bronze & National Gold for Best Design — Calendar Marketing Awards — R.L. Polk & Co. Calendar 

1992 Exhibited — AIGA Detroit Design Works Exhibit — R.L. Polk & Co. Marketing Collateral 

1989 First Prize, Promotional Design — The Scarab Club Advertising & Design Exhibition — Chrysler Motors Poster 

1984 Selected for publication in Print Magazine Regional Design Annual — Cranbrook Academy of Art Exhibition Catalog 

1984 Exhibited — Cranbrook Academy of Art Student Summer Show—by invitation — Book Design