Start by assuming the persona of Oakland University, you are writing and speaking on behalf of a singular voice — not a fragmented split personality. Oakland University’s master narrative is defined by three personality-type storylines. In order to implement these into messaging, as a storyteller you can consider the specific personality traits that make them up when writing.
Personality traits offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” by expressing the facts, data, events, details, people, and places through the voice of the personality that is Oakland University. Review all of the available personality traits under Competitive Leader and decide which best aligns with your message:
Competitive - Providing tools and opportunities that empower students and push for their highest achievement.
Stable - A firm foundation and steady vision that consistently delivers on promises.
Strong - Pursuing excellence without compromise to promote a premiere academic experience.
Established - A recognized presence and high-profile programs that strengthen community and motivate partnerships.
Proud - Reveling in history, traditions, students, and faculty, and applauding their constant advancement
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