Start by assuming the persona of Oakland University, you are writing and speaking on behalf of a singular voice — not a fragmented, split personality. Oakland University’s master narrative is defined by three personality-type storylines. In order to implement these into messaging, as a storyteller you can consider the specific personality traits that make them up when writing.
Personality traits offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” by expressing the facts, data, events, details, people and places through the voice of the personality that is Oakland University. Review all of the available personality traits under Determined Contender and decide which best aligns with your message:
Resilient - Responding to every challenge and change with adaptability and continued growth.
Resourceful - Optimizing financial and human resources to increase opportunities and enhance the student experience.
Dedicated - Pursuing goals until accomplished to grow and prosper the campus community.
Determined - A relentless resolve to achieve and help others achieve to reach their fullest potential.
Tenacious - Tirelessly moving forward in spite of adversity and supporting students to deliver on promises.
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