Start by assuming the persona of Oakland University, you are writing and speaking on behalf of a singular voice — not a fragmented split personality. Oakland University’s master narrative is defined by three personality-type storylines. In order to implement these into messaging, as a storyteller you can consider the specific personality traits that make them up when writing.
Personality traits offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” by expressing the facts, data, events, details, people, and places through the voice of the personality that is Oakland University. Review all of the available personality traits under Experiential Pioneer and decide which best aligns with your message:
Empowering - Affording the tools, resources, and skills to encourage self-discovery and instill confidence.
Growing - Increasing and leveraging resources to develop and empower an expanding campus community.
Exploratory - Opening doors to new experiences and unique collaborations to make meaningful impact.
Pioneering - Pushing boundaries with courage and innovation to be a leader of change.
Experiential - Providing diverse hands-on learning opportunities that are significant, worthwhile, and progressive.
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