Expand the section navigation mobile menu

Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Top down shot of a woman sitting at a table working at a laptop with papers on the desk.

Experiential Pioneer

Oakland's Experiential Mindset Empowers Possibilities

At OU, we are a gateway to adventure in Detroit and beyond, opening doors to diverse opportunities and meaningful collaborations that motivate students and encourage self-discovery. We greet newness and change with confidence and curiosity, empowering students with the tools, resources, and real-world experience to explore the possibilities, push the boundaries of knowledge, and create solutions that move society forward.

Messaging

Start by assuming the persona of Oakland University, you are writing and speaking on behalf of a singular voice — not a fragmented split personality. Oakland University’s master narrative is defined by three personality-type storylines. In order to implement these into messaging, as a storyteller you can consider the specific personality traits that make them up when writing.

Personality traits offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” by expressing the facts, data, events, details, people, and places through the voice of the personality that is Oakland University. Review all of the available personality traits under Experiential Pioneer and decide which best aligns with your message:

Empowering - Affording the tools, resources, and skills to encourage self-discovery and instill confidence.

Growing - Increasing and leveraging resources to develop and empower an expanding campus community.

Exploratory - Opening doors to new experiences and unique collaborations to make meaningful impact.

Pioneering - Pushing boundaries with courage and innovation to be a leader of change.

Experiential - Providing diverse hands-on learning opportunities that are significant, worthwhile, and progressive.

Photography
Man in a radio studio talking into a microphone

Empowering

Affording the tools, resources, and skills to encourage self-discovery and instill confidence.

Shown though this Alumnus that learned the skills and gain confidence, hands on learning. He is running it now.

Male student working at a computer, screen reflection can be seen in his eye glasses.

Growing

Increasing and leveraging resources to develop and empower an expanding campus community.

You can see the act of learning, focus, determination.

Man and woman sitting at a table working on an art piece

Exploratory

Opening doors to new experiences and unique collaborations to make meaningful impact.

Hands-on learning as a mentor.

Man and Woman wearing white coats and working on an experiment in an a lab.

Pioneering

Pushing boundaries with courage and innovation to be a leader of change.

Caught in the moment, immersed in research and discovery.

Female nurse closing a curtain in a hopsital setting

Experiential

Providing diverse hands-on learning opportunities that are significant, worthwhile, and progressive.

Actively working in our labs.

Woman sitting in the dirt working in a garden.

Oakland's Experiential Mindset Empowers Possibilities

Sample
Experiential Pioneer Example - Sample of Design piece showcasing an Experiential Pioneer(Click to enlarge)