Business Analytics Certificate

Become your company’s business analytics expert, and add a valuable skill to your professional toolkit.

In today’s big-data economy, nearly every organization relies on business analytics to solve problems and guide decisions. Oakland University’s business analytics certificate equips you to help meet the growing demand. Designed for working professionals, the business analytics certificate provides you with highly sought skills that will enhance your value with your current employer or in the job market. You’ll learn to leverage information to gain insights related to costs, supply chain, finance, market trends and beyond. Our business analytics certificate uses real-world data and industry-standard tools, providing you with practical expertise that puts you and your organization ahead of the competition.

In today’s big-data economy, nearly every organization relies on business analytics to solve problems and guide decisions. Oakland University’s business analytics certificate equips you to help meet the growing demand. Designed for working professionals, the business analytics certificate provides you with highly sought skills that will enhance your value with your current employer or in the job market. You’ll learn to leverage information to gain insights related to costs, supply chain, finance, market trends and beyond. Our business analytics certificate uses real-world data and industry-standard tools, providing you with practical expertise that puts you and your organization ahead of the competition.

Business Analytics Certificate: The Oakland University Advantage

Southeast Michigan offers an ideal location for the study of business analytics. With its diverse economy and strong international presence, the region provides a wealth of expertise and case studies that illustrate best practices and current innovations in business analytics.

In addition, the business analytics certificate offers:

  • Practical, hands-on professional development. Our business analytics certificate equips you with marketable expertise that translates directly to the workplace. Most courses include real-world project-based assignments that help you build  professional relationships, deepen your resume, and get noticed by potential employers. You’ll develop in-demand knowledge in areas such  as quantitative modeling, data visualization, predictive analytics, data mining and econometrics.
  • Access to advanced data. Oakland University’s business analytics program gives you access to two unique data repositories: the Southeast Michigan Economic Data Center and the Center for Data Science and Big Data Analytics. Both resources enable you to practice real-world, real-time analysis of data related to demographics, commodities, health care, consumer trends, finance, real estate, industrial activity, the labor market and many other subjects.
  • Expert faculty. You’ll take business analytics courses from recognized authorities who routinely consult for major corporations and publish in leading academic journals. Our professors and instructors include innovators in research and applied practice who are breaking new ground in business analytics.  
  • Professional connections. The School of Business Administration enjoys a high profile in Southeast Michigan, with longstanding relationships in multiple industries. The business analytics certificate provides you with opportunities to develop new relationships, showcase your ability and expand your professional network.

What Can You Do With a Business Analytics Certificate?

Employers in nearly every industry need personnel with business analytics expertise. In 2018, business analytics occupied two separate spots on CIO Magazine’s list of the most in-demand tech skills. That same year, business analytics claimed two of the top 10 spots on LinkedIn’s survey of the most highly marketable workforce skills.

Because of this widespread demand, a business analytics certificate from Oakland University is a potent tool to help you find a new job or earn a promotion or raise with your current employer. Within Southeast Michigan, there’s a strong market for business analytics expertise in high-profile industries such as:

  • Automotive
  • Manufacturing
  • Health care
  • Biotechnology
  • Pharmaceuticals
  • Digital / wireless technology
  • Energy
  • Defense
  • Government
  • Transportation
  • Banking and finance
  • Insurance

Business Analytics Certificate: What You’ll Learn

Oakland’s business analytics graduate certificate requires five courses totaling 15 credits. You have the option of applying all 15 credits toward a master’s degree in information technology management (MSITM).

The business analytics certificate includes required courses in data science, business analytics and computing for data analytics. The remainder of the program consists of electives, with course options  available in subjects such as:

  • Databases and data warehousing
  • Web analytics
  • Operations analytics
  • Management science
  • Econometrics
  • Statistical methods

Business Analytics Program Resources

Programs Related to the Business Analytics Certificate

Not sure if the business analytics certificate is right for you ? Check out these other graduate programs at Oakland, and contact our admissions team to discuss your options.

  • Master of Science in Information Technology Management
  • Master of Science in Applied Statistics
  • Graduate Certificate in Statistics Models

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