Bachelor of Arts Degree
Graphic Design
Become a visual storyteller with a graphic design degree from Oakland University.
You’ll learn to do more than create images in our graphic design program. You’ll also acquire the visual language to inspire and motivate audiences. Our graphic design degree unites classical art training with professional know-how, equipping you with highly marketable graphic design skills. With small classes and attentive faculty, Oakland University’s graphic design program has a supportive culture that encourages creativity. We constantly update our graphic design courses to reflect current industry trends, so you’ll learn graphic design techniques that transfer directly to the workplace. And our graphic design program provides ongoing opportunities to exhibit your work, collaborate with peers, and complete graphic design internships that can jump-start your career as a graphic designer.
You’ll learn to do more than create images in our graphic design program. You’ll also acquire the visual language to inspire and motivate audiences. Our graphic design degree unites classical art training with professional know-how, equipping you with highly marketable graphic design skills. With small classes and attentive faculty, Oakland University’s graphic design program has a supportive culture that encourages creativity. We constantly update our graphic design courses to reflect current industry trends, so you’ll learn graphic design techniques that transfer directly to the workplace. And our graphic design program provides ongoing opportunities to exhibit your work, collaborate with peers, and complete graphic design internships that can jump-start your career as a graphic designer.
Graphic Design Degree: The Oakland University Advantage
Graphic design sits at the intersection of art and commerce, which makes Southeast Michigan an ideal setting for graphic design majors. The region’s dynamic economy generates enormous demand for graphic designers, and Oakland University’s graphic design program is recognized as a prime source of talent. With potential employers and professional mentors surrounding our campus, our graphic design degree offers unique academic and career opportunities.
Our graphic design program also stands out for its:
- Industry orientation. In addition to honing your creative talent, our graphic design courses instill a professional mindset. You’ll learn to work on teams, handle critiques, present to clients, and execute graphic design projects on time and on budget. By the time you complete the graphic design program, you’ll have a portfolio of high-caliber work that showcases your artistic ability and your professional polish.
- Real-world experience. While the program doesn’t require a graphic design internship, most students choose to do one. Employers of every shape and size seek to work with our students, making it easy to find a graphic design internship that closely matches your career interests. You’ll also get chances to exhibit in gallery shows, participate in design competitions, and work with real-world clients via project-based assignments in your graphic design courses.
- Experienced faculty. Most of our graphic design courses are taught by seasoned faculty with long careers and notable achievements in graphic design. You’ll learn from veterans who teach from first-hand experience, offering practical insights, tricks of the trade, and career guidance.
- Classical training. Our graphic design program draws on concepts from art history and fundamental theories of visual communication. You’ll learn to weave fine-art ideas into graphic design projects, helping your work stand out from the pack.
- Constructive culture. We think artists work best in settings that value collaboration over competition. While peer evaluation is a key part of our graphic design program, we insist on constructive feedback and respectful communication.
What can you do with a graphic design degree?
Graphic Design Careers
The rise of digital media has created many new graphic design career pathways. Many graphic designers work as independent contractors and play shifting roles, depending on the project and the client. You can still find plenty of traditional, full-time graphic design jobs with consulting firms, design studios, advertising/PR agencies, and in-house departments at corporations, government agencies, and other large organizations.
Our graphic design degree equips you to work in an extraordinarily diverse range of industries. Examples include:
- UI/UX Design
- Brand Development
- Computer game design
- App development
- Video production
- Web design
- Advertising
- Publishing
- Product design
- Marketing
- Public relations
Graphic Design Degree: What You’ll Study
The graphic design program includes required course sequences in art and design foundations and art history. The core major consists of nine graphic design courses, including a capstone experience and the opportunity to focus on your own interests within graphic design through three elective courses. Core graphic design courses address specialized subject matter such as:
- Typography
- Motion Design
- UI/UX Design
- Digital Illustration
- Package Design
- Community Design
- Entrepreneurial Design
- Brand Identity and Logo Design