Department of Communication, Journalism, and Public Relations

Wilson Hall, Room 316
371 Wilson Boulevard
Rochester, MI 48309-4486
(location map)
(248) 370-4120

General Department Questions:
Crystal Bell

Goulan Yang

headshot of Goulan Yang

Assistant Professor
Office: 306A Wilson Hall
Phone: (248) 370-2514

Guolan Yang is an Assistant Professor in the Department of Communication, Journalism, and Public Relations. She completed her Ph.D. in Mass Communications from the Pennsylvania State University. At OU, Guolan teaches Introduction to Advertising, Advanced Account Planning and Research, and Advertising Creative Strategy. She is developing a new course called Digital Advertising, which will be available in Fall 2021.

Before she pursued a Ph.D., Guolan accumulated professional experience in traditional and digital media. She focuses her current research on how message factors and paratextual social media features affect viewer response to marketing/health campaigns. Her research has been selected as Top Paper Awards from the National Communication Association (NCA) and the Association of Education in Journalism and Mass Communication (AEJMC). Her work has been/will be published in journals like Journal of Interactive Advertising, Journal of Promotion Management, Health Education Research, and Corporate Communications.