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Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Communications and Marketing

Anibal House
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182

Male athlete hunched over sitting on a bench in a sports locker room.

Determined Contender

Oakland's Relentless Determination Propels Us Ever Forward

At OU, we face change and adversity with resilience, resolve, and growth. We never quit, overcoming every challenge with creative and highly resourceful problem solving to raise quality and propel experiences on campus and beyond. Our tenacious determination to achieve and help others achieve drives progress and expands the breadth of our impact, for the betterment of all.

Messaging

Start by assuming the persona of Oakland University, you are writing and speaking on behalf of a singular voice — not a fragmented, split personality. Oakland University’s master narrative is defined by three personality-type storylines. In order to implement these into messaging, as a storyteller you can consider the specific personality traits that make them up when writing.

Personality traits offer more relevant connections to what you’re writing about. Your objective is to “map your evidence” by expressing the facts, data, events, details, people and places through the voice of the personality that is Oakland University. Review all of the available personality traits under Determined Contender and decide which best aligns with your message:

Resilient - Responding to every challenge and change with adaptability and continued growth.

Resourceful - Optimizing financial and human resources to increase opportunities and enhance the student experience.

Dedicated - Pursuing goals until accomplished to grow and prosper the campus community.

Determined - A relentless resolve to achieve and help others achieve to reach their fullest potential.

Tenacious - Tirelessly moving forward in spite of adversity and supporting students to deliver on promises.

Photography
Man standing outside on a sidewalk at dusk with a camera in his hand.

Resilient

Responding to every challenge and change with adaptability and continued growth.

People gathered in discussion around a conference table with tall stacks of paper in the middle of the table

Resourceful

Optimizing financial and human resources to increase opportunities and enhance the student experience.

Upward angle shot of a Woman with stethescope on.

Dedicated

Pursuing goals until accomplished to grow and prosper the campus community.

Woman in a gym using a suspension training device.

Determined

A relentless resolve to achieve and help others achieve to reach their fullest potential.

Young child interacting with a circuit board hands-on

Tenacious

Tirelessly moving forward in spite of adversity and supporting students to deliver on promises.

Man with glasses looking into a tube with the camera looking through the other way.

Oakland's Relentless Determination Propels Us Ever Forward

Sample
Determined Contender Example - Sample of Athletics Design piece showcasing a determined contender(Click to enlarge)