In Brief

Career Advantage

SAS Analytics specialization delivers competitive edge

College student touching large computer screen graphs.

OU students in the business analytics minor, management information systems major and the master of IT management program can earn the SAS academic specialization as part of their degree program. As a business analytics minor, Ryan Green is eligible to earn the SAS specialization badge. (Photo credit: Rob Hall)


icon of a calendarMarch 11, 2021

icon of a pencilBy Susan Thwing

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A partnership with SAS, a worldwide leader in analytics software, gives business analytics students at Oakland University access to a valuable suite of resources and a competitive advantage in the job market. Through the collaboration, Oakland business students can earn a Tier 2 SAS Academic Specialization as part of their degree program.

With analytical talent in short supply and high demand, this means Oakland University students have another avenue to fully prepare for or advance in a career in analytics.

The specialization recognizes the ability to leverage leading SAS analytical tools for statistical analysis, data mining, forecasting, machine learning, text mining, and visual data analytics. By earning badges towards certification, students can position themselves for careers in advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics to gain knowledge and skills to advance in their careers.

As part of the program, Oakland students can access free SAS software, attend expert presentations and access special webinars.

“With so many companies using SAS for analytics, this skill set will be valuable for students seeking a career in analytics,” says Vijayan Sugumaran, chair, decision and information sciences, Distinguished Professor, management information systems, and co-director of OU’s Center for Data Science and Big Data Analytics. “The digital badge students earn is a tangible way for them to demonstrate experience in using SAS tools, giving them a real edge in the job market.”

The badge can be used on the recipient’s resume or CV, LinkedIn profile, website, social media or other career-related materials.

See eligibility and criteria for specialization in the full story here.

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