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OUWB Communications and Marketing

OUWB's Communications and Marketing (C&M) department serves as the school's institutional connection to audience groups within OUWB, across Michigan, and beyond.

Through strategic communications and promotion initiatives, the department tells OUWB’s story via creative content and digital communications, including social media.

In conjunction with Oakland University Communications and Marketing (UCM), the department serves as the primary connection to the news media and facilitates all interactions with OUWB experts.

In addition, C&M provides a variety of services to the OUWB community, including creative design services, marketing strategies, publicity for noteworthy activities, and more.

The department is located in  O'Dowd Hall on the the campus of Oakland University.  To contact the Communications & Marketing team, please email ouwbmarketing@oakland.edu.

Resources

For Media

OUWB news

OUWB-related stories are consistently updated via the news feed that's maintained by C&M. We invite you to explore by clicking the link above.

Request an interview

Members of the media who want more info on stories from the news feed or are looking for an expert source to comment for any other articles are asked to click the link above and fill out the form. Please let us know your deadline and we will do our best to accommodate.

For more about Oakland University William Beaumont School of Medicine, please visit About OUWB.

For Faculty/Staff

Request a website update
Click on the link above to request a website update and we will follow up. Please allow one to two weeks for updates to be made.

Schedule a headshot photo 
Click on the link above to schedule a professional headshot through Oakland University Communications and Marketing. Headshots are only taken on the last Tuesday of the month in the photo studio on campus in Anibal House between 10 a.m. and noon.

Request marketing and graphic design support
Fill out this form to request artwork, event, and department marketing support ranging from brochures, invitations, guide books, and Emma headers to event programs and photography. 

Fill out this form to request artwork of the OUWB logo.
OUWB Brand Guidelines and Styleguide

One of the most powerful elements of an institution's identity is its visual representation. It supports and strengthens a brand. These guidelines define how Oakland University William Beaumont School of Medicine graphic identity marks may be used on promotional and commonly used materials. They are designed to ensure consistent and proper usage of the logo, which is critical in protecting the integrity of the brand. The guidelines, which also include an editorial styleguide, can be found here

Social Media Guidelines

Oakland University William Beaumont School of Medicine (OUWB) embraces the responsible use of social media for communication and to build relationships with individuals and groups interested in life at OUWB (e.g., prospective/current students, alumni, faculty, staff, and community members).

The use of OUWB social media channels (including but not limited to Facebook, Instagram, LinkedIn, Twitter, and YouTube) falls under the policies and guidelines of Oakland University (OU) located in the FY20 Social Media Guidelines – Oakland University. Also, as a reminder, see the OUWB social media guidelines as it relates to the conduct expected of medical students using social media.

To cultivate a cohesive, brand-forward approach that maintains alignment with OUWB messaging and communication, OUWB maintains official accounts on Facebook, Instagram, LinkedIn, Twitter, and YouTube. Having one official social media page per platform allows OUWB to communicate the voice of the brand, establish and share values, and create a visual aesthetic that runs equally across all platforms. Simply put, it allows OUWB to answer, “Who is OUWB?” 

Along with cultivating an inclusive culture, OUWB practices inclusivity by accepting and reviewing proposed content for our social media platforms. This means that if OUWB is reached with an idea for a post or story, OUWB Communications and Marketing will review to determine if it aligns with our goals, strategically, or as an institution. OUWB Communication and Marketing will continue to openly accept ideas, communications, and photos for consideration.

Most, if not all, M.D. students’ OUWB-related social media needs can be met through OUWB’s existing accounts. Students who feel that they have OUWB-related social media needs not met by these accounts should request a consultation with OUWB Communications and Marketing staff by emailing jasukait@oakland.edu.

OUWB requires that any social media accounts that use the OUWB name and/or logo (or variations of them) or that purport to speak on behalf of OUWB or any of its constituent departments or groups must be approved by OUWB Communications and Marketing prior to creation.

Student organizations that maintain a student group social media account can use OUWB in their handle according to the following example, (name of group) at OUWB.  The OUWB is spelled out and not the logo. Only the official school social account uses OUWB at the beginning of the handle. And, only the official school social media accounts can use the OUWB logo in the social media profile image.

Any social media accounts existing without prior authorization to use the OUWB name are subject to review when discovered and may be removed. In addition, OUWB Communications and Marketing staff will perform bi-annual audits of OUWB-associated channels and will take proper action to remove any dormant or ineffective accounts.

Submit a Story Idea

Meet the Team

Michele Jasukaitis
Director, Communications & Marketing

jasukait@oakland.edu

Michele Jasukaitis has been in the communications and marketing field for more than 25 years. Upon earning a bachelor’s degree in journalism from Michigan State University, she has worked as a freelance writer, and as an editor, manager of product publicity, and a director of brand and product communications for Kmart Corporation. At Oakland University since 2012, she is responsible for supporting and promoting OUWB on the school’s website, social media, email marketing, and merchandising.

Lauren Chopski
Graphic Designer

laurenchopski@oakland.edu

Lauren has been working as a visual artist since graduating from the University of Michigan. She has created work for clients in the automotive industry, healthcare industry, performing arts, and higher education, currently serving as the graphic designer for OUWB. Lauren creates print and digital graphics and artwork for OUWB, and helps manage social media accounts.

Andrew Dietderich
Marketing Writer

adietderich@oakland.edu

A graduate of Northern Michigan University, Andrew has spent his career in journalism and marketing, working for Crain's Detroit Business, Ford Motor Co., NBC-TV, BNP Media, and multiple newspapers in Michigan and Wisconsin.

He writes the news stories in support of OUWB, co-manages the OUWB website and social channels, and is part of the production team behind OUWB-related videos. 

 

Archives

OUWB News

Oakland University William Beaumont School of Medicine's newsfeed is updated regularly. 

To view the latest news from OUWB, click here

inMedicine: OUWB's online magazine

The current issue of OUWB's online magazine, inMedicine, can be found by clicking here.

Additionally, archives from past issues can be found below. There are five categories of stories: Alumni; Community Engagement; Events; Research; and Student Success.

The first issue published on Sept. 30, 2021.

Community Engagement

An image of OUWB leaders teaching implicit biasFighting unconscious bias
OUWB officials have trained more than 2,000 health care providers this year
(Oct. 7, 2022)

An image of Street Medicine Oakland's clean-upPicking up in Pontiac
OUWB’s Street Medicine Oakland leads clean-up campaign in downtown area
(Oct. 7, 2022)

An image of students participating in OUWB's 2022 Day of ServiceDay of Service 2022
OUWB students step up to volunteer, give back to community
(Oct. 7, 2022)

An image of Anisah Hashmi‘Passport to advocacy’
OUWB alumnus Anisah Hashmi, M.D., ’22, awarded 2021 Excellence in Public Health Award
(July 6, 2022)

An image of a student teaching another student about pulsePathways to Pediatrics
OUWB student orgs collaborate to cultivate interest in medicine for school-age children
(July 6, 2022)

An image of students preparing care packagesHelping Alternatives for Girls
OUWB student orgs create kits for Detroit-based nonprofit
(July 6, 2022)

An image of a surgeon teaching a student in OUWB's anatomy lab.Army medics in anatomy lab
OUWB opens facilities for Ypsilanti-based military unit as body donor program ramps up
(
March 22, 2022)

An image of a student making a tie blanket.Student orgs collaborate
American Medical Students’ Association, Spools and Sutures make blankets for local nonprofit
(
March 22, 2022)
An image of the group that worked on the polio project‘Being the voice’
Study led by OUWB student highlights needs of polio survivors
(
March 22, 2022)
Fall Service AHarvest of help
OUWB volunteers throughout the community during busy autumn season
(Dec. 21, 2021)
An image of Tiffany Loh talking to other studentsAddressing a community need
Free gyn clinic run by OUWB students finds its footing
(Dec. 21, 2021)
A group of students leading a food drive for Lebanon poses for a pictureAddressing Lebanon’s ‘colossal challenges’
Group of OUWB students leads food drive for economically depressed region
(Dec. 21, 2021)
An image of OUWB students training at the Burnstein Clinic.OUWB’s student-run clinic marks 5 years
Partnership continues with Pontiac's Gary Burnstein Community Clinic
(
Sept. 30, 2021)
Street Med Clean Up 1‘Small tasks add up’
Street Medicine Oakland helps clean Pontiac neighborhoods, parks
(
Sept. 30, 2021)
Versiti September Blood Drive AAddressing blood shortage
Nearly 60 OUWB community members donate blood during student-led drive
(
Sept. 30, 2021)

Research
An image of Dr. Al-Shawbrawey with studentsVision quest
Following $2 million reboot, OU/OUWB eye research program sees big things ahead
(Oct. 7, 2022)
An image of Goldstein's pillow being held up for demonstrationThe case for pillows
OUWB medical student’s Embark project is designed to save lives
(Oct. 7, 2022)
An image of Nayiri Khatchadourian and her poster‘Staggering’ knowledge gap
Study led by OUWB student identifies need for physician education about disordered eating behaviors in patients with diabetes
(Oct. 7, 2022)
An image of two students who did research on TikTok‘Influence the influencers’
Study led by OUWB students finds TikTok medical videos can be improved
(July 6, 2022)
An image of a poster on GCASE being presentedMaking the GCASE
OUWB faculty form global network of anatomical science educators
(July 6, 2022)
An image of a student talking about a posterPathoma, Sketchy, Question Banks, oh my!
Study by OUWB students finds heavy use of supplemental learning tools
(July 6, 2022)
An image of a student giving a presentation.‘Such a privilege’
First-year OUWB student presents research paper at national conference
(March 22, 2022)
An image of screenshots from online learning sessions.‘Using what’s at hand’
Cohort of OUWB faculty publish paper on success of online summer enrichment program
(March 22, 2022)
An image of a pile of 3D Twitter logos.Twitter during COVID-19
OUWB study finds urology med students increasingly relied on social media platform during pandemic
(March 22, 2022)
An image of OUWB student Alexandra Jankulov and one of her posters‘A true honor’
Anesthesiology fellowships provide unique learning opportunities for two OUWB students
(Dec. 22, 2021)
An image of a senior citizen wearing a mask and talking to a doctorDivorce = COVID-19?
New study led by OUWB student suggests link between marital status, COVID-19 deaths
(
Dec. 22, 2021)
An image of a person in scrubs who appears to be upset.Creating 'brave spaces'
OUWB professor, dean tackle tough topic of triggers in medical education
(
Dec. 22, 2021)
Luca Cucullo and his team of researchersA research first for OUWB
Medical school's first wet lab opens on campus of Oakland University
(
Sept. 30, 2021)
FMS Research JumpsResearch jumps 73% for OUWB FMS
School’s increased emphasis on research, impact of COVID-19 fuel increase for 2020-21
(
Sept. 30, 2021)

Student Success
An image of Frosilda Pushani‘My proudest achievement’
First-year medical student at OUWB realizes dream featured in 2020 Bloomberg ad
(Oct. 7, 2022)
An image of students named outstandingOutstanding!
Six OUWB medical students recognized for ‘demonstration of excellence’ during 2021-22
(Oct. 7, 2022)
An image of students who won clerkship awards‘Proud and excited’
Seven OUWB medical students honored for ‘outstanding performance’ in clerkships
(Oct. 7, 2022)
An image of two students who successfully matched as a coupleMatch made in Rochester
OUWB Class of 2022 alumni successfully navigate couple match process
(July 6, 2022)
An image of Eric James‘True leader’
OUWB M4 Eric James receives Diversity & Inclusion Student Excellence Award
(July 6, 2022)
An image of a medical student at a community health fairHarvard-bound
OUWB third-year student accepted into prestigious Ivy League fellowship
(July 6, 2022)
An image of Skyler Porcaro with javelins.Olympian, M.D.?
OUWB’s Skyler Porcaro eyes 2024 summer games while coaching OU track team
(March 22, 2022)
An image of students preparing care packages.‘Do something about it’
Project led by OUWB student raises awareness of infant, maternal mortality
(March 22, 2022)
An image of OUWB students using handheld ultrasound.‘Ubiquitous…as a stethoscope’
OUWB Clinical Skills Center adds 15 handheld ultrasounds for training
(March 22, 2022)
An image of students gathered at a social event for OUWB's Big Sib Little Sib programBuilding a ‘family’ through mentorship
Big Sib/Little Sib program forms lasting bonds of support between OUWB students
(
Dec. 21, 2021)
An image of the two NHSC scholars from OUWBCommitted to service
Two OUWB students receive National Health Service Corps scholarships
(
Dec. 21, 2021)
An image of OUWB student Benjamin Goldstein in front of the school's signM3 nets scholarship
OUWB student receives $5K scholarship from J&J
(
Dec. 21, 2021)
An image of OUWB alumni posing in front of an OUWB sign.From rotations to residency
OUWB students bring their skills to Beaumont
(
Sept. 30, 2021)
OGIG Clinical Skills Event 1Practice makes perfect
Pilot program led by student org provides unique OB-GYN learning experience
(
Sept. 30, 2021)

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