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OUWB Communications and Marketing

OUWB's Communications and Marketing (C&M) department serves as the school's institutional connection to audience groups within OUWB, across Michigan, and beyond.

Through strategic communications and promotion initiatives, the department tells OUWB’s story via creative content and digital communications, including social media.

In conjunction with Oakland University Communications and Marketing (UCM), the department serves as the primary connection to the news media and facilitates all interactions with OUWB experts.

In addition, C&M provides a variety of services to the OUWB community, including creative design services, marketing strategies, publicity for noteworthy activities, and more.

The department is located in  O'Dowd Hall on the the campus of Oakland University. 

Michele Jasukaitis, director, Communications & Marketing, can be reached via email at jasukait@oakland.edu.

Resources

For Media

OUWB news

OUWB-related stories are consistently updated via the news feed that's maintained by C&M. We invite you to explore by clicking the link above.

Request an interview

Members of the media who want more info on stories from the news feed or are looking for an expert source to comment for any other articles are asked to click the link above and fill out the form. Please let us know your deadline and we will do our best to accomodate.

For more about Oakland University William Beaumont School of Medicine, please visit About OUWB.

For Faculty/Staff

Request a website update

Click on the link above to request a website update and we will follow up. Please allow one to two weeks for updates to be made.

Photography
Click on the link above to schedule a professional headshot through Oakland University Communications and Marketing. 

Request help with marketing materials and graphics

Click on the link above to open all graphic design jobs including brochures, event promotion materials, social media graphics, email communications, fliers, web banners and buttons. Select Michele Jasukaitis as the account manager, and please submit your job at least two weeks in advance.

OUWB Brand Guidelines and Styleguide

One of the most powerful elements of an institution's identity is its visual representation. It supports and strengthens a brand. These guidelines define how Oakland University William Beaumont School of Medicine graphic identity marks may be used on promotional and commonly used materials. They are designed to ensure consistent and proper usage of the logo, which is critical in protecting the integrity of the brand. The guidelines, which also include an editorial styleguide, can be found here

Social Media Guidelines

Oakland University William Beaumont School of Medicine (OUWB) embraces the responsible use of social media for communication and to build relationships with individuals and groups interested in life at OUWB (e.g., prospective/current students, alumni, faculty, staff, and community members).

The use of OUWB social media channels (including but not limited to Facebook, Instagram, LinkedIn, Twitter, and YouTube) falls under the policies and guidelines of Oakland University (OU) located in the FY20 Social Media Guidelines – Oakland University. Also, as a reminder, see the OUWB social media guidelines as it relates to the conduct expected of medical students using social media.

To cultivate a cohesive, brand-forward approach that maintains alignment with OUWB messaging and communication, OUWB maintains official accounts on Facebook, Instagram, LinkedIn, Twitter, and YouTube. Having one official social media page per platform allows OUWB to communicate the voice of the brand, establish and share values, and create a visual aesthetic that runs equally across all platforms. Simply put, it allows OUWB to answer, “Who is OUWB?” 

Along with cultivating an inclusive culture, OUWB practices inclusivity by accepting and reviewing proposed content for our social media platforms. This means that if OUWB is reached with an idea for a post or story, OUWB Communications and Marketing will review to determine if it aligns with our goals, strategically, or as an institution. OUWB Communication and Marketing will continue to openly accept ideas, communications, and photos for consideration.

Most, if not all, M.D. students’ OUWB-related social media needs can be met through OUWB’s existing accounts. Students who feel that they have OUWB-related social media needs not met by these accounts should request a consultation with OUWB Communications and Marketing staff by emailing jasukait@oakland.edu.

OUWB requires that any social media accounts that use the OUWB name and/or logo (or variations of them) or that purport to speak on behalf of OUWB or any of its constituent departments or groups must be approved by OUWB Communications and Marketing prior to creation.

Student organizations that maintain a student group social media account can use OUWB in their handle according to the following example, (name of group) at OUWB.  The OUWB is spelled out and not the logo. Only the official school social account uses OUWB at the beginning of the handle. And, only the official school social media accounts can use the OUWB logo in the social media profile image.

Any social media accounts existing without prior authorization to use the OUWB name are subject to review when discovered and may be removed. In addition, OUWB Communications and Marketing staff will perform bi-annual audits of OUWB-associated channels and will take proper action to remove any dormant or ineffective accounts.

Submit a Story Idea

Meet the Team

Michele Jasukaitis
Director, Communications & Marketing

jasukait@oakland.edu

Michele Jasukaitis has been in the communications and marketing field for more than 25 years. Upon earning a bachelor’s degree in journalism from Michigan State University, she has worked as a freelance writer, and as an editor, manager of product publicity, and a director of brand and product communications for Kmart Corporation. At Oakland University since 2012, she is responsible for supporting and promoting OUWB on the school’s website, social media, email marketing, and merchandising.

Lauren Chopski
Graphic Designer

laurenchopski@oakland.edu

Lauren has been working as a visual artist since graduating from the University of Michigan. She has created work for clients in the automotive industry, healthcare industry, performing arts, and higher education, currently serving as the graphic designer for OUWB. Lauren creates print and digital graphics and artwork for OUWB, and helps manage social media accounts.

Andrew Dietderich
Marketing Writer

adietderich@oakland.edu

Andrew has spent his career in journalism and marketing, working for, among others, Crain's Detroit Business, NBC-TV, RVLifestyle.com, Lapeer County Press, Oshkosh (Wis.) Northwestern, BNP Media, and Ford Motor Co.

He writes the news stories for the OUWB website (which he also helps manage) and is part of the OUWB social media team.