Web Team Overview
The website is one of the university’s most important communication and marketing tools. With the ongoing increase in complexity of web communications, we must apply policies and workflows to manage web communications effectively and efficiently.
The University Communications and Marketing (UCM) web team oversees the content management system used to create, edit and publish web pages. We also provide technical and training support for content managers across campus.
Our priority is to support the University’s Strategic Goals and to support enrollment and retention for Oakland University.
We strive to foster a cohesive online identity, support strategic marketing initiatives, and empower our stakeholders through innovative communication strategies.
It's our goal to create an experience on the web that parallels the experience our students, faculty, staff and community have come to expect on our campus: one that is inspired, accessible and engaging.
We also manage the University's email marketing system (Emma), the event calendar (LiveWhale) and the employee resource network (ERN).
- Externally
- Support the university’s mission by focusing efforts on the following key areas:
- Brand awareness and perception
- Student enrollment
- Diversity and compliance
- Expand Oakland University’s reach by creating an on-brand website with consistent design, flexible features, and marketing-driven content to reach our number one target audience: prospective students.
- Continuously improve the usability and accessibility of our website by ensuring:
- User-oriented content that is current
- Logical content structure
- In-site structure and navigation
- Information architecture of content
- Mobile accessibility
- ADA Compliance
- Support the university’s mission by focusing efforts on the following key areas:
- Internally
- Reduce website bloat and content redundancy with an improved information architecture, thoughtful navigation, and regular maintenance process.
- Use a common Content Management System and code base across all schools and departments for efficiency and cost control.
- Guarantee stability and effectiveness of the website by resolving technology issues and performing regular maintenance.
- Ensure implementations follow web standards, accessibility and usability best practices.
- University Communications and Marketing must approve, create, and develop all official University websites using the branded templates provided.
- If schools and departments want to create a new website, add additional pages to an existing website, or request new features that require development work, the first contact must be with the assigned account manager.
- Site Speed / Page Speed
- ADA Compliance
- SEO (search engine optimization)
- UX (user experience)
- Clear calls to action
Communications and Marketing
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182
Communications and Marketing
630 Pioneer Drive
Rochester, MI 48309-4482
(location map)
(248) 370-3184
fax: (248) 370-3182