Professional and Continuing Education

Pawley Hall, Room 440G
456 Pioneer Drive
Rochester, MI 48309-4482
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(248) 370-3177
oupace@oakland.edu

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Digital Marketing Certificate

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Get the skills to stay relevant in an ever-changing digital world! Oakland University PACE is excited to be the first to offer the Digital Marketing Pro Certificate in Michigan in partnership with the Digital Marketing Institute. Students who complete the course and then pass the 3-hour exam will receive a Professional Certificate in Digital Marketing from DMI and also the Professional Certified Marketer (PCM) award from the American Marketing Association (AMA).

The Digital Marketing Certificate Program is a practical course designed to help you improve your knowledge of online digital marketing, strategy, and measurement. Program content is continuously updated which means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Facilitated by experts from the field and Oakland University faculty, the program will ensure you've got the most up to date and relevant learning. You will not have to learn any coding; the DMI Pro course focuses on the commercial aspect of online marketing.

The course is offered in two ways:

1. Online and On Demand: Move through the course at your own pace on your own time! Core content includes 30-hours of video-based course content in addition to a multitude of other resources and study materials. Students have 6 months from when they enroll to sit for the certifying exam. Average completion time is between 8-10 weeks. Students can register for this course by clicking here. 

2. Online with Instructor-led Sessions: Students will move through the course in a cohort-based fashion and will meet with their instructor and other students live online every other week as they move through the course modules. 

Upon completion of the course an Oakland University PACE Certificate of Attendance will be issued. Participants will also receive a voucher to take the DMI certifying exam at a Pearson Vue Testing Center. 

Contact

Contact Amy Olind with questions about the program: acolind@oakland.edu

Register Now

Course Overview

The Digital Marketing Certificate Course is offered online and on demand, meaning you have the flexibility to take it whenever is convenient for you from the comfort of your own home, or online with instructor-led, synchronous sessions. Students have 6 months from when they enroll in the online and on demand course to complete the certifying exam. Students in the instructor-led online course will have 6 months from the conclusion of the class to complete the exam. 

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online and on demand with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. 

On completion of this course and passage of the certifying exam, not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized.

Who Should Take This Course?

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up-to-date digital strategy for their company.

Students are also provided access to DMI’s membership portal which provides Just-in-Time (J-I-T) learning activities through webinars and online short courses called DMI Sprints. Explore details related to DMI Membership options on their website; a 1 year Power Membership is included with the program. With over 150,000 members around the world you'll be in good company. Digital Marketing Institute members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.

There is a high demand for Digital Marketers, with the field expected to grow over the next 10 years. There are over 22,686 Digital Marketing job openings in the United States.

Average USA Digital Marketing Salary: $56,100
Average Senior Marketing Salary: $100,000

92% of DMI members have said that the digital marketing course has had a positive impact on their career.

81%  have been promoted after completing one of the DMI's digital marketing programs.

88% are now working at senior or management level.

Global Industry Advisory Council

The Global Industry Advisory Council is a group of marketing professionals from some of the world's top brands, including Facebook, Google, Coca Cola, The American Marketing Association, LinkedIn, IBM, Microsoft, and others. Drawing from the knowledge and experience of these influential marketers, the Digital Marketing Pro course and content reflects the latest developments and trends in the industry, ensuring the personal and professional growth of our students. At the core of the Global Industry Advisory Council's work is the identification of current and future trends, contributing to 'best practice' advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses.

Course Structure, Schedule, Cost, and Exam

Structure

The course is broken up into 10 main modules that cover the following topic areas:

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. Search Engine Optimization (SEO)
  5. Paid Search (PPC) Using Google Ads
  6. YouTube and Display Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics Using Google Analytics
  10. Digital Marketing Strategy

In addition, after the most recent yearly curriculum update, the following was added to the course content for 2021: 

  • 8 New soft skills including "The Art of Persuasion"
  • Improved UX and supporting content library
  • Interactive Practical Exercises to test your new skills
  • All the latest digital platforms covered included Tik-Tok
  • Added platform walkthroughs
  • Additional B2B Marketing Content Learning
  • Included in your member subscription is all future upgrades of the course once you’ve passed
  • Plus much, much more

Schedule

The online and on demand version of the course can be started at any time. Simply register and you will receive instructions on how to begin!

The Fall 2022 Schedule for the On Demand Course with Instructor Led Sessions will be as follows:

September 07, 2022 - November 30, 2022

Class will meet live via Zoom on the following dates/time. Attendance at Zoom sessions is strongly recommended but not required, as they are provided to give you an opportunity to ask questions and work with the instructor to review more difficult course concepts. A Zoom link will be sent out with a Welcome Email a week before the course starts on September 7th:

9/7, 9/21, 10/5, 10/19, 11/2, 11/16, 11/30

6-8pm

To preregister for the instructor-led session, please click here. 

Cost
The Digital Marketing Certificate online and on demand program costs $1,350. The online program with instructor-led sessions is $1,400. Both courses include all digital marketing course materials and the examination fee (first attempt only). Program cost also includes a 1 year Membership to DMI. Membership provides exclusive access to myDMI, an innovative 130,000+ member platform full of resources and additional digital marketing content. 

Certifying Exam
To become certified through the DMI and AMA upon completion of Oakland University’s program, students must successfully pass one three-hour exam. Exams are administered through Pearson Vue testing centers (onsite or remotely from your home), not at Oakland University, and must be scheduled separately. The initial examination fee is included in the course cost.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately $70 payable directly to Pearson Vue when you book your repeat attempt.