John Kim

Title: Professor of Marketing
Office: 312 Elliott Hall
Phone: (248) 370-3297
Email: [email protected]

Education:
University of Cincinnati, Ph.D. Marketing

Biography:
John Kim specializes in consumer behavior and marketing research. He has published articles in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Journal of Academy of Marketing Science, Journal of Business-to-Business Marketing, Marketing Letters, and other business journals . He has made presentations at the American Marketing Association and Association for Consumer Research conferences. He has organized and chaired the conference for the Society of Consumer Psychology.

Teaching interests: 
His teaching interests are consumer behavior, marketing research, and marketing management.

Research interests: 
His primary research is in consumer decision making. His current interests also include branding and entrepreneurship.

Journals and Articles:

Stanton II, S. , Kim, J. , Thor, J. , Deng, X. (2019). Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry. International Journal of Hospitality Management. 78142-149

Simon, M. , Stanton II, S. , Townsend, J. , Kim, J. (2019). A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside. Journal of Business Research. (104), 206-214

Simon, M. , Kim, J. (2017). Two Sources of Overconfidence: Incorporating Disconfirming Feedback in an Entrepreneurial Context. Journal of Small Business Strategy. 27(3), 9-24

Kim, J. , Naylor, G. , Sivadas, E. , Sugumaran, V. (2016). Unrealized Value of Incentivized eWOM Recommendations. Marketing Letters. 27(3), 411-421

Chen, T. , Simon, M. , Kim, J. (2015). Out of the building, into the fire: A conceptual model of biases likely to arise when entrepreneurs interview customers. New England Journal of Entrepreneurship. 18(1), 25

Kim, J. , York, K. M., Lim, L. (2011). The role of brands in recruitment: A mixed brand strategy approach. Marketing Letters. 22(2), 165-179

Simon, M. , Kim, J. , Georgia State University, H. S., Deng, X. (2011). When It's Right to be Wrong: Overconfidence Effects on Product Introductions in Dynamic Markets. Journal of Small Business Strategy. 14(2), 30

Sivadas, E. , Kim, J. , Holmes, T. L., Kardes, F. R.(2006). Approach and Avoidance Motivations in Online Auctions. International Journal of Internet Marketing and Advertising. 3(4), 318-334

Kardes, F. R., Cronley, M. L., Kim, J. (2006). Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands. Journal Of Consumer Psychology. 16(2135-144), 10

Kim, J. , Sharma, S. , Setzekorn, K. (2002). A Framework for Building Brand Equity On-line For Pure-Play B2C Retailers and Services. International Journal on Media Management (JMM). 4(2), 123-133

Kim, J. , Bhargava, M. , Ramaswami, S. (2001). An Agenda for Studying Advertising Productivity. International Journal of Advertising. 20(4), 431-454

Bhargava, M. , Kim, J. , Srivastava, R. K.(2000). Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal Of Consumer Psychology. 9(3), 167-178

Kim, J. , Reid, D. , Plank, D. , Dahlstrom, R. (1998). The Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications. Journal of Business-To-Business Marketing. 5(3), 65-89

Kim, J. , Lim, J. , Bhargava, M. (1998). The Role of Affect in Attitude Formation: Classical Conditioning Approach. Journal Of The Academy Of Marketing Science. 26143-152

Kim, J. , Allen, C. , kardes, f. (1996). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal Of Marketing Research. 33(august), 318-328

kardes, f. , Kim, J. , lim, j. (1994). Moderating Effects of Prior Knowledge on the Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims. Journal Of Business Research. 29(march), 219-224

lim, j. , Kim, J. (1992). Impact of Consumers' Confidence in Judgment About Missing Information on Product Evaluation. Journal Of Business Research. 25(november), 215-229

herr, p. , kardes, f. , Kim, J. (1991). Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal Of Consumer Research. 17(march), 454-462

lim, j. , Olshavsky, R. , Kim, J. (1988). The Impact of Inferences on Product Evaluations: Replication and Extension. Journal Of Marketing Research. 308-316