School of Business Administration
Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
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Cynthia Miree-Coppin
Faculty adviser

General Management

Students in the general management program gain a breadth of knowledge in all aspects of business, allowing them to pursue a wide variety of professional careers in business management. If you're considering a more specialized graduate program, you may want to consider general management for your undergraduate degree. 

The purpose of the general management major is to enable a student to choose a variety of management courses with the greatest flexibility (keeping in mind that core course requirements are the same for all majors). Substantial numbers of employers are looking for broadly educated students at the Bachelor’s degree level, and many students are not ready to specialize early in their careers.

General management majors still take courses in accounting, information systems, finance, organizational behavior, marketing, operations management, and business policy. Students who intend to continue in a more specialized graduate school program may want to consider this option.

Courses in this program are also available in Macomb County at the Macomb University Center in Clinton Township.

Common Careers: 

Student Organizations