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Steven Stanton

Title: Associate Professor of Marketing
Office: 420 Elliott Hall
Phone: (248) 370-4979
Email: [email protected]

University of Michigan, Ph.D. Psychology

Dr. Stanton worked at Duke University as a research scientist prior to joining the faculty at Oakland University. At Duke University, he maintained interdisciplinary research and teaching appointments in the Fuqua School of Business, Center for Interdisciplinary Decision Science, and the Department of Psychology. His research focuses on the psychological and physiological factors that influence consumer behavior, decision making, and social behavior. Dr. Stanton has authored over 20 academic journal articles and book chapters, and he has also presented his research at numerous domestic and international conferences. Dr. Stanton's research has been featured in television, radio and print outlets including the New York Times, National Public Radio, CNN, Newsweek, and Scientific American.

Teaching interests: 
Consumer Behavior

Research interests: 
Consumer Judgment and Decision Making, Neuromarketing / Biological influences on Consumer Behavior, Power, Economic Decision Making


Distinguished Service Award -- Honorable Mention, SBA - OU, July 2022

Online Teaching Excellence Award Nominee, , December 2018

Teaching Excellence Award Nominee, , December 2018

Neuromarketing's Top 10 Most Relevant Research Publications, Neuromarketing Science and Business Administration, February 2017

Graduates & Champions Faculty Recognition, , January 2017

Founders Day Faculty Recognition Award -- Teaching, Oakland University, April 2016

Paul F. Lorenz Teaching Excellence Award, Oakland University School of Business Administration, August 2015

Oakland University Research Committee Faculty Research Fellowship, Oakland University, 2014

Fundamental & Translational Neuroscience Postdoctoral Fellowship, National Institutes of Health, 2012

Journals and Articles:

Kalmanovich-Cohen, H. , Stanton, S. J.(2023). How can work from home support neurodiversity and inclusion?. Industrial and Organizational Psychology. 5

Shrader, R. C., Simon, M. , Stanton II, S. (2021). Financial Forecasting and Risky Decisions An Experimental Study Grounded in Prospect Theory. International Entrepreneurship and Management Journal. 171827-1841

Stanton II, S. , Welker, K. , Bonin, P. , Goldfarb, B. , Carre, J. (2021). The effect of testosterone on economic risk-taking: A multi-study, multi-method investigation. Hormones and Behavior / Elsevier. 134105014

Stanton II, S. , Kim, J. , Thor, J. , Deng, X. (2019). Incentivized methods to generate electronic word-of-mouth: Implications for the resort industry. International Journal of Hospitality Management. 78142-149

Simon, M. , Stanton II, S. , Townsend, J. , Kim, J. (2019). A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside. Journal of Business Research. (104), 206-214

Wiekowski, A. , Stanton II, S. , Sinnott-Armstrong, W. , Huettel, S. (2019). When Neuromarketing Crosses the Line. Harvard Business Review. 76-81

Stanton II, S. , Sinnott-Armstrong, W. , Huettel, S. A.(2017). Neuromarketing: The Ethical Implications of its Use and Potential Misuse. Journal Of Business Ethics. 144(4), 799-811

Stanton II, S. (2017). The role of testosterone and estrogen in consumer behavior and social & economic decision making: A review. Hormones & Behavior. 92155-163

Duffy, K. , Harris, L. , Chartrand, T. , Stanton II, S. (2017). Women Recovering from Social Rejection: The Effect of the Person and the Situation on a Hormonal Mechanism of Affiliation. Psychoneuroendocrinology. 76174-182

Stanton II, S. , Townsend, J. , Kang, W. (2016). Aesthetic responses to prototypicality and uniqueness of product design. Marketing Letters. 27(2), 235-246

Stanton II, S. , Reeck, C. , Huettel, S. A., LaBar, K. S.(2014). Effects of induced moods on economic choices. Judgment and Decision Making. 9(2), 167-175

Rosch, A. G., Stanton II, S. , Schultheiss, O. C.(2013). Implicit motives predict affective responses to emotional expressions. Frontiers in Psychology. 49

Wang, L. , Paul, N. , Stanton II, S. , Greeson, J. , Smoski, M. J.(2013). Loss of sustained activity in the ventromedial prefrontal cortex in response to repeated stress in individuals with early-life emotional abuse. Frontiers in Psychology. 49

Paul, N. , Stanton II, S. , Greeson, J. M., Smoski, M. , Wang, L. (2013). Psychological and neural mechanisms of trait mindfulness in reducing depression vulnerability. Social, Cognitive, and Affective Neuroscience. 856-64

Wirth, M. M., Stanton II, S. , Liening, S. H., Gaffey, A. E.(2012). Letter in response to Ackermann et al., "Testosterone levels in healthy men are related to amygdala activity and memory performance". Psychoneuroendocrinology. 1587-1588

Wood, R. I., Stanton II, S. (2012). Testosterone and Sport: Current Controversies. Hormones & Behavior. 147-155

Appelbaum, L. G., Cain, M. S., Darling, E. F., Stanton II, S. , Mitroff, S. R.(2012). What is the identity of a sports spectator?. Personality And Individual Differences. 422-427

Stanton II, S. , Mullette-Gillman, O. A., McLaurin, R. E., Kuhn, C. M., LaBar, K. S., Platt, M. L., Huettel, S. A.(2011). Low and high testosterone individuals exhibit decreased aversion to economic risk. Psychological Science. 447-453

Stanton II, S. , Mullette-Gillman, O. A., Huettel, S. A.(2011). Seasonal variation of salivary testosterone in men, normally cycling women, and women using hormonal contraceptives. Physiology & Behavior. 804-808

Stanton II, S. , Liening, S. H., Schultheiss, O. C.(2011). Testosterone is positively associated with risk-taking in the Iowa Gambling Task. Hormones and Behavior. 252-256

Stanton II, S. (2011). The essential implications of gender in human behavioral endocrinology studies. Frontiers in Behavioral Neuroscience. 3

Edelstein, R. S., Stanton II, S. , Henderson, M. M., Sanders, M. R.(2010). Endogenous estradiol levels are associated with attachment avoidance and implicit intimacy motivation. Hormones and Behavior. 230-236

Liening, S. H., Stanton II, S. , Saini, E. K., Schultheiss, O. C.(2010). Salivary testosterone, cortisol, and progesterone: two-week stability, interhormone correlations, and effects of time of day, menstrual cycle, and oral contraceptive use on steroid hormone levels. Physiology & Behavior. 8-16

Stanton II, S. , LaBar, K. S., Saini, E. k., Kuhn, C. M., Beehner, J. C.(2010). Stressful politics: Voters’ cortisol responses to the outcome of the 2008 United States Presidential election. Psychoneuroendocrinology. 768-774

Stanton II, S. , Beehner, J. C., Saini, E. K., Kuhn, C. M., LaBar, K. S.(2009). Dominance, politics, and physiology: Voters’ testosterone changes on the night of the 2008 United States Presidential election. PLoS ONE. 6

Stanton II, S. (2009). Endogenous testosterone levels predict amygdala response to dominance signals in men. Biological Psychology. 118-122

Stanton II, S. , Schultheiss, O. C.(2009). The hormonal correlates of implicit power motivation. Journal of Research in Personality. 942-949

Stanton II, S. , Edelstein, R. S.(2009). The physiology of women’s implicit power motive: Implicit power motivation is positively associated with estradiol levels in women. Journal of Research in Personality. 1109-1113

Schultheiss, O. C., Wirth, M. M., Waugh, C. E., Stanton II, S. , Meier, E. A., Reuter-Lorenz, P. (2008). Effects of implicit motives on brain activation in response to facial expressions of emotion: An fMRI investigation. Social, Cognitive, and Affective Neuroscience. 333-343

Stanton II, S. (2007). Basal and dynamic relationships between implicit power motivation and estradiol in women. Hormones and Behavior. 571-580

Schultheiss, O. C., Stanton II, S. , Wirth, M. M.(2004). Effects of affiliation and power motivation arousal on salivary progesterone and testosterone. Hormones and Behavior. 592-599

Books and Chapters:

Stanton II, S. Schultheiss, O. (2011). Testosterone and Power. (pp. 662-664). Sage Publications.

Hall, J. Stanton II, S. Schultheiss, O. (2010). Biopsychological and neural processes of implicit motivation. (pp. 279-307). Cambridge University Press.

Stanton II, S. Hall, J. Schultheiss, O. (2010). Properties of motive-specific incentives. (pp. 245-277). Cambridge University Press.

Schultheiss, O. Stanton II, S. (2009). Assessment of salivary hormones. (pp. 17-44). Guilford.

School of Business Administration

Elliott Hall, Room 427
275 Varner Drive
Rochester, MI 48309-4485
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