Zeynep Emden

Title: Special Lecturer of Marketing
Phone: (248) 370-2123
Email: [email protected]

Education:
Michigan State University, Ph.D. Marketing

Biography: 
Dr. Emden specializes in marketing strategy and innovation management. Prior to her academic career she worked in the hospitality business industry. Throughout her academic career, she published in and reviewed for academic journals in her area of specialization, served on college and department-level committees, developed and managed projects for businesses. She has developed and taught a variety of graduate and undergraduate courses including Management Strategies and Policies, Marketing Management, Business Statistics, Marketing Research, B2B Marketing, International Marketing, New Product Development and Portfolio Management, Open Innovation Management, Marketing Strategy, and Consumer Behavior. Her classes incorporate cases as well as hands-on projects on market research, marketing strategy development/marketing plans, consumer behavior, new product concept development and testing, prototype design/development and testing, and rapid prototyping/3D printing. Dr. Emden joined Oakland University in 2018.

Teaching Interests: 
Consumer Behavior, Strategic Marketing, Marketing Research, Product/Innovation Management, Marketing Management, International Marketing, B2B Marketing, Management Strategies and Policies, Business Statistics

Research Interests: 
Marketing strategy, innovation management

Awards:
Most Influential Faculty, MSU Broad College of Business. (August 2018).

Summer Research Grant Award, Seidman College of Business (June 2006).

Dissertation Award, MSU Broad College of Business (January 2003). 

Excellence in Teaching, MSU Broad College of Business (2002 and 2001). 

Journals and Articles:
Emden, Z., Calantone, R. J., Droge, C. (2007). Collaborative Product Development: Selecting the Partner with a Maximum Potential to Create Value. Journal of Product Innovation Management, 23(4), 330- 341.

Emden, Z., Yaprak, A., Cavusgil, T. (2005). Learning from Experience: Antecedents and Performance Implications in the Context of International Alliances. Journal of Business Research, 58(7), 883-892.

Emden, Z., Droge, C., Calantone, R. (2005). New Product Advantage Through Sustained Collaboration. Seidman Working Paper Series (5th ed., vol. 004, pp. N/A).

Emden, Z., Cavusgil, T. (2002). The Role of Organizational Commitment in International Alliances: Consideration of Organizational Learning and Strategic Planning as Mediators. American Marketing Association Winter Educator's Conference Proceedings (vol. 13, pp. 122-123).

Presentations and Seminars:
Emden, Z., Professional Development Program by CIBER, "Statistical Research Methods: Hypothesis Testing and Multivariate Data Analysis," Center for International Business Education and Research at Michigan State University (2003).

Emden, Z., Cavusgil, T., AMA Winter Educators’ Conference, "The Role of Organizational Commitment in International Alliances: Consideration of Organizational Learning and Strategic Planning as Mediators," American Marketing Association (2002).

Emden, Z., Midwest Marketing Camp, "The Role of Organizational Commitment and Organizational Learning in International Alliances," Michigan State University (2001).